Assurity Life Insurance Company

assurity life insurance

Assurity Life Insurance Company

Address:Assurity Life Insurance Company 
2000 Q Street (68503)
P.O. Box 82533 
Lincoln, NE 68501-2533 
Phone:(800) 869-0355  
* A.M. Best:A- (Excellent) 

Assurity Life Insurance Company’s origins are rooted in a 120-year legacy of providing long-term security to policyholders, earning generations of customers’ confidence and trust. 

Focused on serving the needs of Middle America, Assurity specializes in providing innovative protection-based financial solutions for every stage of life. Assurity products can be tailored according to a specific individual, family, or business situations. We understand that consumers have unique protection needs and individual preferences for how they purchase their insurance protection. Assurity products and services are available through a nationwide network of brokers who serve individual clients one on one and to employees through their place of work. 

We focus on creating superior value for our customers by cultivating lasting relationships, reinforcing our financial strength, and fostering innovation in our products and services. 

Our company combined the strength of three longtime Lincoln, Nebraska-based insurer Assurity Life, Security Financial Life, and Lincoln Direct Life which joined as a single operating company in 2007 under the Assurity name. Each of our original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln. 

Assurity Life today is a diversified financial services organization, licensed in 49 states and the District of Columbia. We value and maintain the principles on which our original companies were founded our mutual company heritage with its basic premise of working for the best interests of our policyholders and an unrelenting commitment to financial strength and stability. 

Assurity Life Insurance Company, helping people through difficult times. 


Life Insurance Need Calculator
This calculator will help you to decide how much life insurance you need if your survivors invest the life insurance benefits they receive.

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Meet the team

About Coach B.

After starting his financial career with Phoenix Home Life Insurance Company back in 1992, Scott decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of Coach B. Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them.

In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to Coach B. — whether they end up buying a policy or not — has the best possible experience.

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