While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great financial decisions with the utmost confidence. The guidance we offer, the information we provide, and the tools we create are objective, independent, straightforward — and free.
So how do we make money? Our partners compensate us. This may influence what products we write about and review and where on the site we put them. In no way does this affect our recommendations or advice, which are grounded in many hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners.
How to Choose the Right Life Insurance Company for You
Choosing a life insurance company can be overwhelming, especially if you’re unfamiliar with the industry. With so many options available, it’s essential to research and consider factors such as financial stability, customer service, and policy options. This article will provide tips and insights to help you decide when choosing a life insurance company.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
- updated last on April 30, 2023
How to buy life insurance wisely
The decision to get life insurance coverage is a challenging thing to do. Hence, there are many things to consider once you acquire the best plan for your needs. There are several reasons many choose to get a life insurance policy:
- They want to secure the future of their loved ones in case of their unforeseen demise.
- It is a good option for business owners to protect the company’s interest in case of their loss.
- It is essential for people who want to avoid paying hefty estate taxes.
Also, starting a new life event, such as getting married or having a new business, are a reasonable consideration for getting a policy. You should assess the policy and its coverage if you already have one. Luckily, there is a myriad of insurance providers to fulfil your needs. However, the options could be more manageable, especially for first-timers.
Read on to determine the three most valuable things to consider when choosing a life insurance company. Picking the best life insurance company for your needs is very important.
- Ratings from Third Parties
The insurer’s financial stability is a crucial factor that one should consider. It will determine if they can give you the coverage you need when you pass away. The good thing about the industry is that each company is rated. Therefore, ratings can aid people in finding out which one has the best financial strength. These independent agencies are:
Ratings can tell consumers which insurers have the most stable financial condition to uphold their future and ongoing policies ad obligations to their clients. Furthermore, it is based on the provider’s balance sheet, business profile, and overall performance.
Each of these four agencies has its own set of guidelines and processes. For example, Standard & Poor’s top rating is AAA, while AM Best gives A++ for their maximum rating. It is good to base your choice on the rating of one of these agencies to secure your family’s future.
Moreover, the easiest way to check the rating is t view the Comdex Score. This list will show the average of all insurers based on the rank given by these four independent institutions. However, it is not an actual rating, but you will find a number from 1 to 100. Insurance providers must get a rating from at least the four agencies to be included in the Comdex score. It will give you the ranking of companies. Hence, a better choice should be close to 100. It means that the insurer’s financial strength is stable.
The rating is one of many things that you must consider when selecting the best insurance provider. If you are choosing between two companies: one with an A+ and the other with an AAA rating, it does not mean that the one with the higher rating is ideal for you. The one with an A+ rating must have a well-structured policy that fits your needs. It is always good to look at the feature of each approach the company offers.
If you already have a policy, it is good to check the ratings occasionally. It changes daily, so you must monitor your insurer’s performance. Also, you may check the insurer’s credibility from the Better Business Bureau or the State Department of Insurance for any claims out there against the company.
- Ability to Pay
One of the most critical parts is to check the company’s reserves. A good insurer will only set a specific amount from every premium as a reserve. However, balance is of the essence between the account and the company’s investment to pay for all claims and still gain some profit. If the company loses considerable money from a failed investment, reserves are there to pay back debts. The reserve requirement is a law created to safeguard consumers’ interests. The reserve requirement may vary according to state. However, it usually is between 10 to 12 per cent of the total revenue.
Each state has a minimum reserve requirement, but some companies can hold more than the minimum amount. It is good because the reserve money means the company can survive future losses.
It is frightening to know that your insurer is suffering from financial trouble. However, the state has its way of protecting consumers and continuing the coverage. The form can guarantee funds to pay all claims up to a specific limit if the insurer suffers a significant financial loss. It is a guarantee system to ensure policyholders that their coverage is secure.
The agency that helps insurance providers and policyholders is the National Organization of Life & Health Insurance Guaranty Association. It was founded in 1982, and they already have:
- secured 2.5 million insureds
- guaranteed $22 billion coverage
- given roughly $6.2 billion for insurance promises
If you have a problem with your insurer, you may contact your state department.
- Conversion Features and Privileges
Many people are interested in getting a term life policy, but one needs to check for the conversion feature and the privileged offer by the insurer. All policies under term life have a fixed rate and time. Hence, they have an expiration date that you must keep in mind. Furthermore, if a policyholder outlives the term life policy, they will not get anything from the insurer. The insurance provider will keep all premiums you have paid for many years.
Term life insurance is an excellent choice to give some protection to your family if something terrible happens to you, but it is temporary coverage. It is more affordable than permanent life plan options like whole life, universal life, or variable life policies. Fortunately, there is a conversion feature that you get along with the term life coverage.
Most insurers offer conversion features along with the term life policy. Hence, it will allow policyholders to change to a permanent policy in the future. One needs to know the conversion guidelines, such as the number of years the policyholder can change from term to permanent coverage.
A permanent life policy is lifetime coverage with a guaranteed premium and cash value that serve as the investment. Getting a conversion feature is an ideal option for the policyholder as it will allow one to change the policy without needing a medical exam. Likewise, it can save you from the hassle and even higher premium if your health fails.

Compare the market, right here.
Coach B. saves you up to 60% by comparing the top-rated companies on our quote and apply platform.
Top 10 life insurance companies
Choosing the right life insurance company can be overwhelming, especially with many available options. To help narrow down your search, here are the top 10 life insurance companies based on financial strength, customer satisfaction, and policy options: State Farm, Northwestern Mutual, New York Life, MassMutual, Guardian Life, Mutual of Omaha, Principal Financial Group, Pacific Life, Nationwide, and AIG. Be sure to research each company thoroughly and compare quotes before deciding.
Best life insurance companies for young adults
When choosing a life insurance company as a young adult, it’s essential to consider factors such as affordability, coverage options, and financial stability. Some of the best life insurance companies for young adults include State Farm, Northwestern Mutual, and New York Life. These companies offer a range of policy options, competitive rates, and strong financial ratings. It’s essential to research and compare quotes from multiple companies before deciding.
Best life insurance companies that payout
When choosing a life insurance company, it’s essential to consider its financial strength, policy options, and track record for paying out claims. Some of the best life insurance companies that consistently pay out claims include Northwestern Mutual, New York Life, MassMutual, Guardian Life, and State Farm. Research each company’s claims process and customer reviews before deciding.
Worst life insurance companies
While it’s essential to research and choose a reputable life insurance company, it’s also important to know the worst life insurance companies. These companies may have a history of denying claims, poor customer service, or unethical practices. Some of the worst life insurance companies include Globe Life, Transamerica, and Primerica. Do your research and choose a company with a good reputation and track record.
Frequently Asked Questions
How do I find the right life insurance company?
When choosing a life insurance company, it's essential to consider factors such as financial stability, customer service, policy options, and pricing. You can research companies online, read reviews, and compare quotes from multiple providers to find the best fit for your needs. It's also good to consult a financial advisor or insurance agent for guidance.
What is best choice of life insurance?
The best choice of life insurance depends on your individual needs and circumstances. Factors to consider include your age, health, financial situation, and your dependents' needs. Comparing policies and shopping around is essential to find the best coverage and rates. Consulting with a financial advisor or insurance agent can also help make this decision.
Does it matter what company you get life insurance from?
Yes, it does matter which life insurance company you choose. Different companies have different underwriting standards, pricing, and policy options. Researching and comparing quotes from multiple companies is essential to find the best policy for your needs and budget.
Coach B Life Insurance Assurance
With Coach B., you do not have to worry about getting coverage from an unstable insurance provider. Hence, we only get a quote from A+ and higher-rated insurers to have peace of mind knowing that you will only buy a policy from a reputable insurance provider.
The most crucial part of getting life coverage is to decide the type and how much you need. Coach B. will do thorough research for you and will base the assessment according to your needs. They will give you the best advice based on the analysis of rating and their long years of experience in the industry.
The company’s expertise and knowledge of various insurance products and providers can help you determine the coverage you need. We are looking forward to assisting you every step of the way. You may contact us at 800-342-1537.
About Coach B.
After starting his financial career with Phoenix Home Life Insurance Company back in 1992, Scott decided he wanted to provide people with an easier and more enjoyable way to buy life insurance. That was the start of Coach B. Life Insurance, whose mission is to be transparent, honest, and helpful to customers — without ever bugging or pushing them.
In the years since then, he has worked tirelessly to improve the process of shopping for insurance. His goal is to make sure that everyone who comes to Coach B. — whether they end up buying a policy or not — has the best possible experience.
More Articles
How Much Can I Borrow From My Life Insurance Policy
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great
Life Insurance Social Security – Coach B. Insurance
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great
Using Life Insurance To Pay Off Debt
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great
Brokers Life Insurance
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great
500k Life Insurance No Medical Exam
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great
What Happens If You Outlive Your Term Life Insurance?
Advertiser disclosure While our site doesn’t feature every company or financial product on the open market, we believe everyone should be able to make great